1755 Long Case

Directed the launch campaign for the Pelican 1755 Long Case — the longest and most lightweight case in the brand’s lineup, designed for use across consumer, commercial/government, and wholesale channels. Engineered for professionals in military, law enforcement, and hunting, the campaign showcased the case in real-world environments including duck hunting, military training, and police field use. Led concept development, art direction, and on-location production while aligning closely with product teams to ensure technical accuracy and brand consistency.